SUPERCUTE! (Rachel Trachtenburg) – “Not To Write About Boys” Video (Stereogum Premiere)

Trachtenburg Family Slideshow Players’s Rachel Trachtenburg is 16 years old and working with a new, non-familiar band in addition to her solo work. Don’t take that as a sign she’s grown up — her frequent appearances speaking against Mayor Bloomberg are better indications of her maturity. Now for SUPERCUTE!’s first video, she and bandmates Julia Cumming and June Lei (ages 14 and 13, respectively) pick a less serious topic: They sing about boys and their potential band-damaging effects (hence the titular promise). It’s, you know, supercute stuff (especially since it’s sung over a single keyboard melody), but the girls throw in some hilarious details, like during the band’s mid-song argument, their insults are: “You shop at Old Navy / You wish you were indie.” The video was directed by Sherief Elkatsha.